The management of cultural heritage by conserving and promoting its tangible elements seeks to integrate conservation with socioeconomic benefits, thus strengthening social cohesion. The main objective of this study was to analyze how cultural heritage management contributes as a strategy to local development in the district of La Jalca, Peru. An ordered logistic model (ologit) was applied to surveys of fifty villagers, and variables such as education, conservation, financing, and participation were evaluated. The results show that level of education, active conservation, and resource allocation all significantly increased the valuation of heritage, while age had no relevant impact. It is concluded that effective management requires inclusive cultural education, sustainable financing, and qualitative participation, through the adaptation of international experiences to the context of the region, with emphasis on integrating elements of intangible heritage and articulated policies for balanced development.

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