Formation of Cultural Values: Case Study in the Era of Globalization

Abstract

Research shows that language functions not only as a means of communication but also as a powerful force in shaping cultural identity and social values. Nevertheless, limited research has examined how language affects the development and transmission of cultural values among children, especially within multilingual and multicultural settings in the context of globalization. This study examines the role of language in shaping and nurturing cultural values among young teenagers in Kazakhstan’s linguistically diverse environment. Its primary objective is to explore the underlying mechanisms and contributing factors, as well as to understand how language supports the formation of cultural identity and moral principles in younger generations. The research draws on a survey-based experiment conducted among school students in Akmola region, collecting 244 responses from adolescents. This approach enables systematic data collection from a large sample, allowing for statistical analysis of the relationships between linguistic factors and value perceptions. The data were analyzed using descriptive statistics, binomial tests, generalized linear latent and mixed models (GLLM), and cluster analysis to identify significant relationships between language and cultural values. The findings reveal key patterns in national and cultural identity formation, emphasizing the role of language in shaping social attitudes and civic engagement. Additionally, the study examines the impact of globalization on cultural transmission and highlights the importance of language in fostering intercultural dialogue. The findings offer insights into identity development and provide recommendations for educational policies aimed at enhancing cultural awareness among youth.